STRATEGY

Digital and design play increasingly important roles in shaping perception of college athletics programs. SkullSparks develops digital and design strategy by evaluating your team’s online brand, measuring performance and benchmarking your competition.

Build Your Brand

Teams now have the power to deliver their brand directly to key stakeholders. Great digital and design motivate recruits, fans and donors to join and actively support your team. Digital and design serve as the front door to your program for your target audience of recruits, fans and donors. A larger, secondary audience — people who may never step foot on your campus — rely even more on your online presence to develop perceptions of your teams.

Step back and study your digital and design efforts from your audience’s perspective. What impression is your team making? How does it compare to your competitors? Does your content consistently communicate your program’s unique DNA?

Performance

College athletics is a business. You have a product with customers. You create a unique experience for your student-athletes, fans and stakeholders. How do you communicate and share the experience?

SkullSparks evaluates your team’s current digital and design performance. We measure your success in delivering your brand to your target audiences.

In addition, we study and benchmark how your team stacks up against its competition including biggest rivals, fellow conference members and the teams your coaches most frequently go head-to-head against on the recruiting trail.

Are you ready to compete as hard in digital as your teams compete on the field?