Digital & Design Strategy

Every college athletics program must leverage digital and design to inspire recruits, fans and donors to action. SkullSparks partners with teams across the country to sharpen strategy.

Step 1
You’re inside the brand bubble. It’s difficult to evaluate your team’s current digital and design efforts from the external perspective of recruits, fans and donors. We benchmark your digital and design efforts against rivals, conference opponents and recruiting competition. We’ll show you where you stand nationally.

Step 2
Now that we’ve experienced your team’s digital and design from an external perspective, we learn your internal structure and unique challenges. We listen to key contributors on your staff. We encourage your team to think seriously about the most efficient use of available resources.

Step 3
We combine our external and internal research into a comprehensive visual presentation to share with your team. We travel to campus to experience the situation on the ground and meet personally with key team members. We’re ready for full Athletics Department staff, upper-level administration and coaches as well as smaller, more focused groups.

Step 4
Digital and design opportunities evolve rapidly in this competitive college athletics environment.  We believe in an ongoing conversation with our partner teams. We’re ready with support, further analysis and recommendations when you need us.

Digital and design are vital for college athletics brands in shaping perception and inspiring action. Are you ready to compete as hard in digital and design as your teams compete on the field?

Tell us about your team: