Strategy
Digital and design are vital for college athletics brands in shaping perception and inspiring action. SkullSparks partners with teams across the country to improve strategy. How exactly do we do that? Our process:
1. External Audit
How is your brand perceived by your customers? Athletics Department staff are inside the brand bubble. We evaluate your team’s digital and design efforts from the external perspective of recruits, fans and donors. We benchmark your team against rivals, conference opponents and recruiting competition.
2. Internal Study
How can your team leverage finite resources for maximum return? After our external audit, we learn your team’s internal structure, priorities and unique challenges. We listen to key leadership and external staff. We encourage your digital, design and video staff to think strategically about the most efficient use of resources.
3. Team Visit
It’s time to share what we’ve learned and deliver our recommendations via a comprehensive visual presentation. We travel to campus to experience your situation on the ground and meet personally with key team members. We’re ready for full Athletics Department staff, admin and coaches plus smaller, more focused groups.
4. Resource
Challenges and opportunities evolve rapidly in this competitive college athletics environment. At SkullSparks, we believe in an ongoing conversation with our partner teams. We’re ready with support, analysis and further recommendations when you need us. Are you ready to be as competitive in digital and design as your teams are on gameday? Tell us: