Analytics

COLLEGE ATHLETICS DEPTS
2023/07/09 – Depts by YouTube Subscribers
2023/05/22 – Depts by Followers
2023/03/30 – Depts by TikTok Followers

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COLLEGE FOOTBALL
2025/01/07 – Teams by Twitter/X Followers
2025/01/06 – Teams by Instagram Followers
2024/01/18 – Teams by Followers
2023/03/29 – Teams by TikTok Followers

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COLLEGE FOOTBALL (FCS)
2023/06/21 – Teams by Followers

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COLLEGE BASKETBALL (M)
2024/02/05 – Top 200 Teams by Followers

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COLLEGE BASKETBALL (W)
2024/02/13 – Top 100 Teams by Followers

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COLLEGE BASEBALL
2024/02/08 – Top 100 Teams by Followers

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COLLEGE SOFTBALL
2024/02/12 – Top 100 Teams by Followers

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SPORTS by FOLLOWERS
2023/02/08 – W Lacrosse by Followers
2023/02/07 – M Lacrosse by Followers

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Why does SkullSparks share analytics?
College athletics programs and fanbases are unique with different priorities. Every team however is interested in maximizing the return on resources devoted to digital. Analytics assist in identifying effective strategies and recognizing trends.

How are team accounts verified?
SkullSparks maintains our own lists of official Instagram, Twitter, Facebook, YouTube and TikTok team accounts. These are organized by sport, conference and other criteria. We verify the authenticity of each official account. We also cross-check using information from official team websites.

What if our account is wrong or missing?
Please DM @SkullSparks or email info@skullsparks.com with your information. We’ll promptly investigate.

Why does an account show zero followers?
Teams that do not maintain an official Athletics Department account on a specific social platform show no followers.

Why is a certain sport or level not covered?
We publicly share analytics in the course of our work for client teams. We monitor thousands of official college athletics social media accounts and must prioritize our resources.

What is a “Main Athletics” account?
Individual college sports have specific official accounts on Instagram, Twitter and Facebook while an official main Athletics account represents the overall Athletics Department. For example, the @Vol_Football Twitter account represents Tennessee football while the @Vol_Sports account represents the overall Tennessee Athletics Department and its 14+ sports. https://twitter.com/SkullSparks/status/1301234732584361984

Why do you round numbers?
For clarity and to keep infographics concise, we regularly round to the nearest thousand. Any number 500+ is rounded up to the next thousand. For example, 23,502 would be shown as 24k while 23,479 would be 23k. We often include additional charts with detailed data including specific numbers for further analysis.

What happened to interactions?
Twitter (X) restricted API access in April 2023. Twitter’s Application Programming Interface (API) previously allowed our analytics partner to access and aggregate Twitter analytics. Without individual account login credentials, we were unable to offer Twitter interaction statistics. Meta then shuttered CrowdTangle in August 2024 effectively ending our access to Facebook and Instagram interaction statistics.

How do we know your data is accurate?
Many teams have access to the same data from the same analytics partners. If we share something inaccurate, we promptly update. Beyond that, every team is a potential client. It’s in our best interest to generate trust in our numbers.