Power 5 | G5 & Independents | FCS & D1 | Football | Motion

Which college football teams are leading the nation in #smsports visual communication? We invited 282 college athletics design and digital staff to share their opinion. After nearly 3,000 votes from across the country, here are their Top 25:

1. Ohio State
2. Tennessee
3. Washington
4. Alabama
5. Texas
6. Georgia
7. Pitt
8. Florida
9. Purdue
10. Colorado State
11. Baylor
12. Auburn
13. Rutgers
14. Missouri
15. Penn State
16. Oklahoma State
17. South Carolina
18. UCF
19. Oklahoma
20. LSU
21. Ole Miss
22. Michigan
23. Oregon
24. Clemson
25. Miami (Fla.)

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Design is highly subjective. Every football team has unique strategies and resources. Teams are focused on designing specifically for their stakeholders. We cannot know the internal priorities of every department. We only see external content, just as fans and recruits do. Voters recognized:

★  Static and motion social media design
★  Institutional (public-facing) and recruiting content
★  Creativity, quality and branding consistency
★  Communication of unique DNA of program
★  How well designs compete with other content in social feeds
★  How designs maximize impact on specific social platforms

SkullSparks encourages Athletics Departments to prioritize design and digital staff. Creative teams are vitally important in connecting and engaging fans and recruits in 2018. In an effort to recognize all levels of college sports, we’re sharing several lists for 2018:

Power 5 | G5 & Independents | FCS & D1 | Football | Motion

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Thank you to the athletics staff working behind the scenes to connect fans with the teams they love.