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Opinion from our panel of nine judges was combined with more than 2,500 votes from our online poll to select 25 teams leading the nation in #smsports visual communication. We’re sharing five each day. Teams are listed in no particular order.

Monday, May 15
Rutgers
Alabama
TCU
Illinois
Washington

Tuesday, May 16
Florida
Purdue
Texas
Arkansas
Utah

Wednesday, May 17
North Carolina
West Virginia
Georgia
Vanderbilt
Oregon State

Thursday, May 18
Boston College
Missouri
LSU
Kansas State
BYU

Friday, May 19
Penn State
Tennessee
Maryland
Ole Miss
Baylor

. . . . . . . . . . . . . . .

First, it’s important to acknowledge design is highly subjective. We recognize every team has unique digital strategies, priorities and resources. Teams are correctly focused on designing for their stakeholders. We cannot know the internal influences of every department. We can only see the external product — just as fans and recruits do.

We encourage more athletics department administrators to recognize that creativity on demand requires special talent and dedication. The “team behind the team” is vitally important in connecting fans and recruits to programs in the digital age.

For the FBS/P5 Visual Top 25, our assembled panel of judges and online voters recognized visual design based on this criteria:

  • Static visuals only (no motion content, that’s another Top 25)
  • Strength of designs for all sports (not just football or basketball)
  • Branding consistency
  • Communication of unique DNA of program
  • How well designs compete with other content in social feed
  • How designs maximize impact on specific social platforms

In an effort to recognize more great work across all levels of college sports, this is the first of four Top 25 lists we’ll run for 2017. Watch for voting and results for all four categories:

  • FBS/Power 5 Visual Top 25
  • FBS/Non-Power 5 Visual Top 25
  • Non-FBS Visual Top 25
  • Motion Content Top 25

. . . . . . . . . . . . . . .

Thanks to the athletics staff working hard behind the scenes to connect fans with the teams they love.

Jason R. Matheson