Digital platforms play an increasingly central role in shaping perceptions of college athletics programs. Teams have the power to deliver their message directly to key stakeholders. Great digital can motivate recruits, fans and donors to join and actively support your team.
SkullSparks evaluates your online brand, unique position and competitive performance. We develop a custom digital strategy in concert with your external team. Our holistic approach includes website, social media, branding, marketing, photo, video, recruiting, media relations and strategic communications.
Digital platforms serve as the front door to your program for your target audience of recruits, fans and donors. A larger, secondary audience — people who may never step foot on your campus — rely even more on your online presence as they develop perceptions of your teams.
Step back and study your digital efforts from your audience’s perspective. What impression is your team making? How does it compare to your competitors? Do your digital platforms consistently communicate your program’s unique DNA?
College athletics is a business. You have a product and you have customers. You create a unique experience for your student-athletes, fans and stakeholders. How do you communicate and share the experience? Increasingly, teams deliver it via their digital platforms.
SkullSparks evaluates your team’s current digital performance. We measure your success in delivering your brand to your target audiences. In addition, we study and benchmark how your team stacks up against its competition including biggest rivals, fellow conference members and the teams your coaches most frequently go head-to-head against on the recruiting trail.
Are you ready to compete as hard in digital as your teams compete on the field?